Coaches, whether working with professional athletes or business leaders, have the same basic goals and understandings. We help top performers to mitigate self limiting beliefs and behaviors. The best coaches push skilled professionals beyond their comfort zone in order to achieve optimum success. Coaching only works when those being coached are fully committed to doing the hard work required.

The difference between a Coach and a Consultant                                                 

There are different opinions on the roles of coaches vs. consultants.  My view is that a consultant brings a specific business acumen to the table.  After the initial information gathering stage a consultant’s job is to pivot towards providing tools or process that make for a more effective work environment.  Coaching requires asking more than they tell, working with individuals and teams to identify behaviors that may be holding them back, costing them resources, or robbing them of opportunities.  A consultant is accountable to deliver a tangible, while a coach holds you accountable to embrace change.        

GermaineLIFE takes a hybrid approach, combining the roles in a manner that can best benefit the client.  

Let’s talk return on Investment                                                                                                               You can find Dozens of studies showing the financial benefits of a good coaching relationship. I will point out two:  Manchester Inc. surveyed 100 executives and found that coaching provided an average ROI of almost six times the cost of the coaching; The Personnel Management Association produced an internal report that showed that when training is combined with coaching, individuals increase their productivity by an average of 86% compared to 22% with training alone.




Paid to come up answers  


Focuses on organizational performance 

Strives for objectivity 

Provides quantitative analysis of problems 

Advises individual leaders on business matters

Involves management in goal setting 

Based on organizational ethics 

Paid for by the company 

Focuses on the past 


Diagnoses and treats dysfunctionality

Based on medical ethics


Paid for by the individual 

Paid to ask the right questions

Tackles difficult issues at work and at home 

Focuses on individual behavioral change

Explores subjective experience

Focuses on the future

Fosters individual performance  in a business context 

Helps executives discover their own path 

Harvard Business Review 2009 Graphic 

"The higher we go the problems are behavioral" - Coach Marshall Goldsmith